Our Approach to General Management Development
Cranfield provides an environment in which you can think, in which you can share ideas and in which you can grow.
When you are part of a programme, you are benefiting from the pedigree of one of the world’s leading business schools, its ability to relate to you and your business, its highly ranked facilities, and from fellow participants who come to us from all business sectors and corners of the world.
Our distinctive approach to general management development combines breadth of managerial knowledge with depth of personal insight. It is both challenging and pragmatic. Managers leave the programmes energised, inspired and above all, clear about how to use their unique capabilities and position to add much greater value to the organisation.
Programmes within the portfolio are comprehensive development experiences
providing key personal insights. Managers are able to enhance their leadership profile and expand their sphere of influence. Each programme provides a powerful and intensive development opportunity at key stages of a manager’s career. Our strong focus on personal development and a year long supportive relationship are unique to Cranfield General Management programmes.
To our knowledge, we are unique in building our management training programmes around this process of better business understanding and the personal development to use it. Specifically, we:
Focus on the individual, because we believe the individual should be the starting point for improving organisational effectiveness;
Encourage the development of abilities which enable managers to have greater confidence in influencing their organisations;
Offer a broad syllabus on each programme geared towards the needs of managers in different positions or at different stages in their careers;
Try to make partnership with our clients a reality, with the opportunity for pre and post course contact, and formal follow-up activities to the courses
Recognise that managers' needs vary, and our range of programmes reflect these different needs. Our general management programmes include: