E learning
E-learning modules which give Cranfield’s perspective on essential management topic areas. They are concise, accessible and practical, with regular summaries and short quizzes to help you grasp the essentials. Subscribers have access to the full module.
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Business Performance Management
Business performance management and measurement, including the Balanced Scorecard, Performance Prism and Success Maps.
Duration: 20 minutes
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Finance & Accounting
A practical insight into understanding key financial statements and an appreciation of how cash flows in a business.
Duration: 20 minutes
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Project Finance
Introduces useful tools that can be applied by project managers to operate project-based financing.
Duration: 20 minutes
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Project Management
Projects generated within an organisation normally arise from the various strategies that combine to form overall business strategy.
Duration: 20 minutes
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Influencing Relationships
Aims to strengthen the ability to build and influence relationships so crucial in the management world.
Duration: 20 minutes
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Leadership
What are your assumptions about leadership? How do these assumptions affect how you view leaders, and how you might become one?
Duration: 20 minutes
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Managing Change
Focuses on assessing and strengthening people's response to change and how to support an organisation's change efforts.
Duration: 20 minutes
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Developing Partnerships
How to best manage supply chain partnerships - what this means in practice, and in what ways companies can collaborate.
Duration: 20 minutes
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Customer Relationship Management
Examines CRM as a management process to enable a customised, mutually trusting and valuable customer proposition.
Duration: 20 mins
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Managing Major Bids
Introduces bid process management as a systematic process that identifies the various steps, skills and techniques.
Duration: 20 minutes
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Market & Customer Focus
Presents key concepts on how to make customer focus a reality, and what is needed to argue the case for active marketing planning.
Duration: 20 minutes
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Strategy
An organisation's strategy describes its intent, direction and scope over a period of time.
Duration: 20 minutes
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