Cranfield School of Management

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Centre for Strategic Marketing and Sales

     

For over thirty years, Cranfield School of Management has been renowned throughout the world for its pragmatic, state-of-the-art approach to marketing and sales.

Our faculty work with the operating boards of many of the world's leading multinationals. But this is only one way in which we keep abreast of the challenges facing all organisations today and how leading-edge companies are overcoming them.

Cranfield has a long-standing reputation for its research in marketing. Sponsored by many of the world's best companies, such as IBM, HSBC and BP, we carry out research into the major issues facing us today. The findings appear in reports for sponsors, papers, articles, books and consultancy. Above all, though, our research makes our courses, workshops and seminars second to none.

Our areas of research include:

  • The Customer Management Forum is a club of companies working with Cranfield to develop best practice in building profitable relationships in today's multi-channel world.
  • The Key Account Management Research Club is our other research club, focusing specifically on KAM. The member organisations sponsor and influence research into KAM best practice as well as learning from each other.
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