Cranfield Customer Management Forum

Cranfield School of Management


Cranfield Customer Management Forum

Who is it for?

  • Marketing directors
  • Senior managers in marketing, sales and customer services  

Aims and objectives

  • Brings together pioneering thinkers from across industry and in academia
  • Offers access to best practice and the opportunity to network
  • Opportunity to support original research that has outcomes of immediate use to directors and managers

Membership benefits

  • Enables members to extend their understanding of customer management techniques used in today’s business environment
  • Enables members to develop practical techniques for business improvement
  • Serves as a forum for sharing practice and experience with a supportive group of peers from a range of sectors
  • Provides the opportunity to investigate and identify excellent practice through Cranfield research
  • Enables members to solve immediate problems in customer management through informal networking
  • Obtain professional development credits for the Chartered Institute of Marketing's CPD programme


Meetings: four times per year
Number of participants per membership: three at each event

23 June 2015 - On brand: strategy, insight and communications
15 September 2015 - Creating great experience through great people
25 November 2015 - Crafting multichannel customer journeys

The Cranfield Customer Management Forum is certified by the Chartered Institute of Marketing for Continuing Professional Development (CPD).

Cranfield Customer Management Forum

For further information
about this club please
call +44 (0)1234 751122 x2230

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