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Last Name M
Emma K. Macdonald
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Dr Emma K. Macdonald
Senior Research Fellow
MBus(Research) PhD
Expertise
Customer insight
Customer experience and real-time experience tracking method
Customer perceptions of value
Related Programmes
Full-time MSc in Strategic Marketing
Cranfield Customer Management Forum
Accelerated Talent Development Programme
Biography
Publications
Biography
Publications
+44 (0)1234 751122
emma.macdonald@cranfield.ac.uk
View Emma's LinkedIn Profile
View Emma's Twitter Stream (@DrEmmaMacdonald)
Management Themes
Marketing, Sales and Client Relationships
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