Dr Jag Sheth
- Consumer behaviour
- Relationship marketing
- Competitive strategy
- Geopolitical analysis
Dr Jag Sheth is a Visiting Professor at Cranfield School of Management and is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University.
Prior to Emory University, Sheth was the Robert E. Brooker Professor of Marketing at the University of Southern California, the Walter H. Stellner Distinguished Professor of Marketing at the University of Illinois, on the faculty of Columbia University, and at the Massachusetts Institute of Technology.
Sheth is nationally and internationally known for his scholarly contributions in consumer behaviour, relationship marketing, competitive strategy and geopolitical analysis.
Sheth has worked for numerous industries and companies in the United States, Europe and Asia, both as an Advisor and as a Seminar Leader. His clients include AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool and many more. He has offered more than a thousand presentations in at least twenty countries. He is also on the Board of Directors of several public companies including Norstan (NASDAQ), Cryo Cell Internatinal (NASDAQ) and Wipro Limited.
Sheth has received many awards. He was presented with the school’s Global Innovation Award in 2008. He is a prolific author; having authored or co-authored hundreds of articles and books.