"Sticking to the knitting" is one of those golden rules of business. But with so many businesses struggling to make ends meet, is it time to tear up the rulebook and diversify? Two BGP participants who have moved away from their core markets are featured in this FT article
'A sense of direction can take you off anywhere'
http://www.ft.com/cms/s/0/8cb3940e-4a07-11de-8e7e-00144feabdc0.html