Don Schultz

Cranfield School of Management

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Dr. Don Schultz

Visiting Professor

Don Schultz


  • Integrated marketing communications
  • Brand measurement
  • Media management
  • Internal marketing

Don E Schultz is Visiting Professor at Cranfield School of Management and Professor (Emeritus-in-Service) of Integrated Marketing Communications at Northwestern University, Evanston, IL. He holds a BBA from the University of Oklahoma and the MA and PhD from Michigan State University. He is also President of Agora, Inc., a global marketing, communication and branding consulting firm also headquartered in Evanston, IL.

Don has consulted, lectured, and held seminars on integrated marketing communication, marketing, branding, advertising, sales promotion, and communication management in Europe, South America, Asia/Pacific, the Middle East, Australia, and North America. His client list includes a broad range of consumer, business and service organizations ranging from 3M to CEMEX to Swagelok in business-to-business; from Hyatt International Hotels to Telstra to Visa in services; and from Kraft to Alticor to Roche in consumer products. He is the author/co-author of over eighteen books and over 100 trade, academic and professional articles. He is a featured columnist in Marketing News and Marketing Management. He was the founding editor of the Journal of Direct Marketing, the associate editor of the Journal of Marketing Communications, is the editor of the new International Journal of Integrated Communication debuting in 2009, and is on the editorial review board for a number of trade and scholarly publications.

Don holds appointments as an adjunct Professor at the Queensland University of Technology in Australia, and as a Visiting Professor at Hull University's School of Business. He has been a Visiting Professor at Tsinghua University and Peking University, Beijing, China and Hanken, the Swedish School of Economics, Helsinki, Finland.

Management Themes

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