Mark Davies, Manufacturing, Engineer,

Cranfield School of Management

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Mark Davies

Visiting Fellow

MBA MSc CEng MIET FCIM


Mark began his career as a Mechanical and Manufacturing Engineer, working in the Pharmaceutical and Medical Devices Industries, in a number of roles varying from Senior Project Engineer to Head of Engineering for a Contract Manufacturer. He was a Leadership Team Member of the RP Scherer "Zydis" Pharmaceutical division, launching a new branded concept drug delivery system into the pharmaceutical B2B industry.

He worked as Sales Director and Key Accounts Strategy Director for Burmah Castrol and BP (initially recruited to bring systems "thinking" from the Pharma Industry into Industrial Sales!), and has specialised in developing Sales Capabilities for large Global business units, in an environment requiring a step shift from Product Based Selling, to Service Based Vale Selling. Mark worked in the BP Lubes Global Strategic Marketing Division as Key Account Strategy Director, heading up the development of Key Account Management and Strategic Selling Capability Building in this $10bn global business. These practices were subsequently adopted across into the BP Group Sales & Marketing Academy. This work was seen as a step change in moving the BP B2B business groups from selling Products Streams, to Customer Focused "Service" Offers.

As European Sales Director, he managed c250 people in the Specialised Industrial Division, serving Automotive, Aerospace, Process Industries, Energy, Pharma and Chemical, Retail, and Food sectors. The business that he managed delivered complex solution based service offers.

Mark now acts as a Visiting Fellow with Cranfield School of Management, providing assistance for businesses that want to bring leading edge Capabilities into the way they Manage Customer Relationships. He also facilitates the Cranfield KAM Best Practice Research Club, a quarterly meeting that brings together leading academics with business leaders in blue chip organisations. Typical organisations that he works/consults with are:- Service Organisations, Industrials, Pharmaceuticals, Logistics, Oil & Gas, and Professional Services Companies.

Specialist research focus areas include Sales Strategy Development, Innovation in Sales, Segmentation of the Customer Base, Key Account Management, and Consultative Selling.

He is a Chartered Engineer, and a Chartered Marketer, and is a Fellow of the CIM.
+44 (0)1234 751122
mark.davies@cranfield.ac.uk

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