Marketing, Sales and Client Relationships
Having a clear marketing strategy and strong customer relationships makes a radical difference to business efficiency and performance. Our practical marketing and sales programmes show you how to develop successful marketing strategies and how to improve your relationship with your key accounts and customers.
Our programmes will give you the latest thinking, and show you how to apply it to the real world. You will be stimulated and refreshed, and you will emerge more able to address your sales and marketing challenges with clarity, focus and confidence.
Programmes are taught by faculty who will help you to improve and advance your understanding of marketing and sales. You will benefit through their extensive research activities and relationships with businesses across different sectors adding a real practical dimension to your learning. Our research into Key Account Management, for instance, is amongst the best in the world.
For key account managers who want to improve the way they manage their key customer relationships.
For marketing directors and senior marketing managers who are reassessing their marketing strategies and require an update on the latest thinking in strategic marketing.
For managers and directors who want to create clear plans and strategies to maximum effectiveness (formerly Marketing Plans: How to prepare them, how to use them).
For sales directors, commercial directors, senior sales managers and senior account managers, and those who manage sales teams.
A live, problem-solving forum offering you the opportunity to discuss and explore the issues that matter most to you in your role as a Sales Leader.