Marketing, Sales and Client Relationships
Having a clear marketing strategy and strong customer relationships makes a radical difference to business efficiency and performance. Our practical marketing and sales programmes show you how to develop successful marketing strategies and how to improve your relationship with your key accounts and customers.
Our programmes will give you the latest thinking, and show you how to apply it to the real world. You will be stimulated and refreshed, and you will emerge more able to address your sales and marketing challenges with clarity, focus and confidence.
Programmes are taught by faculty who will help you to improve and advance your understanding of marketing and sales. You will benefit through their extensive research activities and relationships with businesses across different sectors adding a real practical dimension to your learning. Our research into Key Account Management, for instance, is amongst the best in the world.
4 days
For sales directors, commercial directors, senior sales managers and senior account managers, and those who manage sales teams.
This programme will equip you with the skills you need to operate at the highest level of your business, to manage and get the most out of your sales team, and to increase the efficiency of your selling operation.
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3 days
For marketing directors and senior marketing managers who are reassessing their marketing strategies and require an update on the latest thinking in strategic marketing.
This flagship senior marketing programme will provide you with the key elements of a marketing strategy including the development of strategic marketing plans.
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3 days
For key account managers who want to improve the way they manage their key customer relationships.
This unique programme will show you how to adopt a practical approach to planning, analysing and implementing a closer relationship with your strategic accounts. At the end of the programme, you will have the best practice Cranfield template for developing key account plans.
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2 days
For senior managers who need to develop more effective marketing plans.
This programme will give you new tools and techniques for creating strategic marketing plans. At the end of the programme, you will have a step-by-step process for creating world-class marketing plans.
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