Cranfield School of Management

Growing Businesses
Sales Management for Growing Businesses
 

How to Grow Sales Profitably

This programme provides you with the opportunity to take an in-depth look at your

sales team development and to consider the roles and structure within it by comparing it with established frameworks and leading business examples. 

 

What will I get out of the programme?

You will gain:

 

  • An understanding of what the optimal sales force looks like for your business, both now and in the future
  • The ability to determine the optimum sales organisation to help achieve your objective of growing sales
  • Increased ability to monitor and control all the sales order-generating resources
  • Improved reliability and consistency of your sales forecasts.

 

 

What is the programme about?

This programme looks at the fundamental criteria determining the size and nature of the sales and marketing operation and provides you with tools to help analyse sales resource effectiveness. You will also look at how to improve sales forecasting to achieve the desired results with a predictable and consistent approach.

Who is the programme for?

 

Those responsible for setting up, directing or leading the sales function in a growing business.

Programme Leader

Jerry Sandys

Duration:

1 day

Dates:

Click on the dates below to apply

Fees includes all materials, lunch and refreshments.

For further information contact:-

Michele Kent
+44 (0)1234 754312
E-mail

Download application form
Apply online

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