Innovation Management: Strategy and Implementation

Cranfield School of Management

Innovation Management: Strategy & Implementation

Most organisations want to achieve growth through innovation but fail because their processes, culture and approaches trap them into incremental innovation. This workshop will give you the tools, techniques and understanding to break out of the incremental innovation trap.

The intensive 3 days will enable you to apply a proven Cranfield framework to diagnose the barriers to innovation in your organisation. It will help you discover examples of best practice and learn how to adapt them to your organisation. At the end of the workshop, you will have a developed a specific action plan to help you boost the innovation performance of your organisation.

Tuition, course materials, full board accommodation and lifelong access to Alumni Membership benefits are included in the price of this course.


  • Knowledge to create an action plan of how your organisation can boost its output of breakthrough products, services and processes, or develop an innovative business model
  • Knowledge to develop winning ideas that are truly customer-focused
  • Confidence to manage your portfolio so that the most innovative ideas are not killed-off
  • Ability to create a culture that encourages creativity and innovation
  • Heightened awareness of when and how to apply tools in order to boost performance
  • Ability to obtain buy-in from your top management team for your innovation action plan
  • Confidence to communicate widely the reasons why more innovation is needed, and how it will be achieved.


  • Introduction to Cranfield School of Management’s Pentathlon Framework; a powerful tool to help you manage key aspects of innovation.
  • The "innovation process"
  • Innovation strategy and a strategic road map for your organisation
  • Manage the main types of innovation: product, service, process and business model innovation
  • Challenges of managing innovation performance
  • Designing an innovation process to help generate breakthrough products year in – year out
  • Capturing and analysing customers’ “hidden needs”
  • Understand how world leading international organisations from around the globe create breakthrough products and services.

Delegates will be asked to read a case study on the management of innovation and compare and contrast this to the current situation in their own organisation. They will also be asked to answer a short ‘innovation audit’ questionnaire, which will be used to identify strengths and weaknesses of their organisation.


  • Directors and senior managers responsible for product, service, and business model innovation.


Keith Goffin

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3 days


Click on the dates below to apply

Fees include tuition, course materials, accommodation (where applicable) and lifelong access to Alumni Membership Benefits (on courses of 2 days or more duration).

For further information contact:-

Sarah Hardwick-Old
+ 44 (0)1234 754415

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