Centre for General Management Development
Cranfield Business Leaders` Programme
Maximising business performance
The Cranfield Business Leaders’ Programme offers you maximum benefit from a short but realistic time investment, giving you the flexibility of a modular format.
It enables you to think about your contribution as a strategic leader, develop a substantially renewed perspective on your business and discover how to lead at executive level with greater success.
What will I get out of the programme?
You will gain:
- A greater strategic and external perspective on your business, its markets and the global business environment
- Clarity about the ways in which successful business strategies are created and implemented in increasingly uncertain environments as well as the personal capabilities required to achieve this and what it means for you and your business
- Knowledge of how to create sustained business performance, what to change and what to let flourish
- A new perspective on leading change and innovation and how to integrate key contributions to the business
- Fresh insights into what you can achieve as an inspirational business leader
- An enhanced ability to build high-quality stakeholder relationships.
What is the programme about?
The Cranfield Business Leaders’ Programme is a substantial holistic senior executive development experience that comprises:
- An engaging blend of interactive presentations, case studies, syndicate work, individual assignments, and business-related projects to stimulate innovative thinking about your business and leadership
- External speakers who will challenge your thinking
- Profiling questionnaires that offer new insights into your business leadership style and impact
- Realistic business projects to highlight and develop personal capabilities
- Peer and tutor feedback to clarify personal impact and to support development
- One-to-one coaching with the programme director throughout the programme that supports a significant transition in business outlook and leadership behaviour
- A 100-day action plan with clear objectives, activities and timescales that supports the application of your business learning and the successful application of your business plan
- 3-month and 12-month review modules to support change, to consolidate learning, to re-evaluate contribution and development needs and to plan for continuing development.
Focusing on practical skills throughout, this business leadership programme is designed to ensure you can always relate the content directly to yourself and your own business.
- Leadership at top and senior levels
- Distinguishing strategy from operations
- Building and implementing business strategy
- Financial performance and business strategy
- Making people truly central to business strategy
- The role of marketing and supply chains in business strategy
- Managing knowledge to create strategic innovation
- Organisational change and constructive organisational politics
- Comprehending the global business environment.
Programme structure
Time away from the business is a significant investment for anyone in a business leadership position. Accordingly, the Cranfield Business Leaders` Programme provides the maximum benefit in the shortest, but most realistic time possible, and in a modular format.
Who is the programme for?
Executives who have overall responsibility for a business or business unit, or who are in corporate positions with responsibility for influencing business unit strategy and performance. The programme also attracts managing directors, senior executives and board-level managers from small and medium sized enterprises.
Typical participants:
- Have general management and business experience at a senior strategic level
- Are directly accountable for overall business achievements
- Come from a wide variety of industries and disciplines
- Are aged between 35 and 55 with an average age of 43
- Are deeply committed to achieving success for their business
- Want to inspire others to be similarly committed.
Programme Directors
Dr Catherine Bailey
Dr David Butcher