Keith Goffin BSc MSc PhD

Cranfield School of Management

 

Keith Goffin

Professor of Innovation & New Product Development,

Director of Centre for Innovative Products & Services (CIPS),

Director of Innovation and Process Management Community

BSc MSc PhD

Keith Goffin
 

Expertise

  • Creating a culture of innovation
  • Identifying customers’ hidden needs
  • New product and new service development
  • Tacit knowledge in product development teams

Related Programmes


Books by Keith Goffin

Management Themes


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