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Keith Goffin
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Keith Goffin
Professor of Innovation and New Product Development
BSc MSc PhD
Expertise
Creating a culture of innovation
Identifying customers’ hidden needs
New product and new service development
Tacit knowledge in product development teams
Related Programmes
Full-time MBA - Managing Strategic Innovation elective
Innovation Management: Strategy & Implementation
Extensive in-company customized programmes around creating a culture of innovation
Biography
Publications
Biography
Publications
Books by Keith Goffin
+44 (0)1234 754871
k.goffin@cranfield.ac.uk
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Management Themes
Innovation and Operations Management
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