Cranfield School of Management

 

Keith Goffin

Professor of Innovation and New Product Development

BSc MSc PhD

Keith Goffin

Expertise

  • Creating a culture of innovation
  • Identifying customers’ hidden needs
  • New product and new service development
  • Tacit knowledge in product development teams

Related Programmes


Books by Keith Goffin

Management Themes


home about mba msc doctorates executive development research information contact us