Cranfield School of Management

Customer Experience

Our programmes enjoy high advocacy levels among the leaders and managers across the world who attend them. Many return to complete further executive education programmes with us - sometimes attending a number of programmes over several years. The reason? What you learn here will have a long-term impact on you and your organisation. And, the overall customer experience, our customers tell us, exceeds their expectations.

We will take care of you during your time with us. Everything is done to ensure that your stay here is as memorable as possible and that you take full advantage of all we have to offer you. Our belief is that truly effective management and leadership learning takes place only in a first-class environment.

 

Andrew McKenzie, Managing Director, The VineYard at Stockcross

Where do I take the business next? Inspiration on that question was what luxury hotel boss Andrew McKenzie was looking for from the Cranfield Business Leaders’ Programme. Indeed, "What now?", Andrew recalls, was his overriding concern for the group’s two successful luxury hotels - the Michelin starred The Vineyard at Stockcross and the four star Donnington Valley - a well supported golf club and a boutique Californian wine merchant business all wholly owned by serial entrepreneur Sir Peter Michael, creator of Classic FM.

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David Liston, Engineering Director, First Group plc

"What I gained over the five-day course was greater skill in analysing and interpreting financial and accounting information ranging from balance sheets to cash flow statements. But, more importantly, I gained a better understanding of the language which company accountants use. So now I’m more credible and more confident when we are discussing financial information in the boardroom. The course has left me better equipped to contribute to financial decision-making."

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Richard Taylor, UK Managing Director, HDI - Gerling Industrial Insurance Company

"In my experience one of the best things about Cranfield is that the course tutors don’t tell you how to run your business," says Richard Taylor, UK Managing Director of international insurance company HDI-Gerling Industrial Insurance Company. "I’ve attended several courses on different management topics at Cranfield and have found that the tutors bring all the issues to your attention, highlight what you should be thinking about, and then provide you with the tools and techniques to tackle your individual business or management issues. The teaching is not prescriptive and I’m sure if five people go on the same course all five will come away with five different strategies that they have tailored to their own particular business situation.

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