Cranfield School of Management

Timetable

DAY 1

Introduction/Course goals/Expectations/Style

The Management of Innovation
- Defining Innovation
- AXA case study (1)

Innovation Performance
- Pentathlon framework
- First pass audit

Ideas
- Sources of ideas  
- Techniques for generating and capturing ideas
- Managing the idea generation process

Creating a Culture of Innovation
- Theories on culture
- Organization structures
- Case (IDEO)

DAY 2

Prioritization
- Selection techniques
- Balance
- Link to strategy
- AXA case study (2)

Implementation
- Introduction to implementation
- Managing Stakeholders
- Managing change
- Best practice

CityCar Simulation

DAY 3

Simulation Debrief
- Post-project reviews
- Diffusion of innovation
- Best practice

New Service Development 
- Why NSD is different
- NSD best practice

Innovation Strategy
- Developing a strategy
- Communicating
- Roadmapping
- Timing

Open Innovation and TRIZ

Making it Happen
- Managing change for innovation
- Action planning:
    Presentations
    Feedback

Summary

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