Cranfield School of Management

KAM Club Meeting Dates for 2011-2012

2011

Date:              8th November 2011
Theme:          Negotiation and Value Co-Creation
Speakers:     Professor Neil Rackham and Martin Brewis of Allied Bakeries           
 

2012

Date:   1st March 2012
Theme:   Media and KAM
Outline:   Social Media in Sales (External Systems) and CRM & Sales (Internal Systems)
Speakers:   tbc
   
Date:   31st May 2012
Theme:   KAM as Strategic Leader
Outline:   Tetrapak Review
Speakers:    tbc
   
Date:    13th September 2012
Theme:   Return on Investment in KAM
Outline:   tbc
Speakers:   tbc
   
Date:   6th December 2012
Theme:   Organisational Relationships
Outline:   Who has the Power - Buyer or Seller?
Speakers   tbc

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