Corporate Responsibility - Interviews on Sustainability

Cranfield School of Management

Points of View

Interviews on Sustainability, Ethical Performance and Responsible Business

We have an excellent source of experience available to digest in the form of interviews with senior business and thought leaders. The interviews provide a depth of knowledge and experience on sustainability, ethical performance and responsible business. Having access to these publications will give you the insight you need to take your understanding of how to approach running a fully sustainable business to the next level. At the Doughty Centre we are fortunate to have access to this in-depth information and openly share this material with you to aid in your own development or interest in Corporate Responsibility and sustainability.




Professor David Grayson discusses Corporate Responsibility: Fables and Reality. Click here to view the film.
Professor David Grayson in conversation with Andy Keen (Full-time MBA student, 2012-15) on Sustainability and Corporate Responsibility on the Cranfield MBA. Click here to view the film.

Jeanne-Marie Gescher - Reflections on China

Jeanne-Marie Gescher, who has lived and worked in China for more than a quarter century, shares some of her rich insights and perspectives of a 5,000 year civilisation. She provides fascinating glimpses of her forthcoming book "All Under Heaven" Click here to read more.
Sir Eric Peacock, Plural Non-Executive Director
  1. Same but Different. What are the differences between public sector, charity and business boards?
  2. Making the transition from executive to non-executive roles.
  3. Going Plural: developing a portfolio career.
  4. Being Chairman of the Board.


Mandy Cormack, Doughty Centre Visiting Fellow

Identifying a Company's Social, Environmental and Economic Impacts


Click here to view the video.
Professor David Grayson, director of the Doughty Centre for Corporate Responsibility recorded a short message for the 2012-13 full-time MBA cohort's end of year Capstone Conference on their role as business leaders.

Click here to view the video.
Dr John Neill CBE BA MBA DBA FCIM FCIPS, Chairman and Group Chief Executive, Unipart
  1. What is leadership?
  2. Leadership is situational
  3. Advising future leaders
Tony Meloto, founding president of Gawad Kalinga, November 2012.

link to film
David Levin, CEO of UBM plc talks to Morgan Chambers, October 2012.

Stef Kranendijk, CEO of Desso, talks to Palie Smart
Stef Kranendijk, CEO of Desso, a Netherlands-based manufacturer of carpets for home and commercial use, and artificial grass for sports. (2012)

link to film

Stephan Rothlin, Professor of the University of International Business and Economics (UIBE) Beijing; and Secretary General of the Centre for International Business Ethics (CIBE)
(2011)

  1. Preparing to work or do business in China
  2. The Chinese context to global thinking about ethical business

Professor David Grayson The Business Case

Henri-Claude de Bettignies, Emeritus Professor of Asian Business, INSEAD (2011)

  1. How do the Chinese see CSR? Henri-Claude de Bettignies discusses how Chinese ideas of responsible business are grounded in the Confucian ideas of the Harmonious Society.
  2. Corruption and CR in China. Corruption undermines markets and societies and can threaten future stability. China’s leaders have identified corruption as a significant problem to overcome.
  3. Scenarios for China. Pundits vary widely on their predictions for China’s future from “when China shakes the world” to “the coming collapse of China”. Professor Henri-Claude de Bettignies gives his perspective.
  4. An Eastern Century? Henri-Claude de Bettignies discusses what the rest of the world can learn from Asian cultures and values.
  5. How do Chinese and other business scenarios educate globally responsible leaders? Henri-Claude de Bettignies, as one of the founders of the Global Responsible Leadership Initiative, reflects on developments in Chinese and international business schools to prepare tomorrow’s leaders.

Ros Tennyson, International Business Leaders Forum
(2011)

  1. What are cross-sector partnerships?
  2. An example of a partnership in practice
  3. Partnership brokering
  4. The enabling environment for partnership
  5. Known Unknowns

Jessica Sansom, Head of Sustainability, innocent drinks
(2011)

[Video 1] [Video 2] [Video 3] [Video 4]

Steve Killelea - Founder The Institute for Economics and Peace and The Global Peace
(2010)

link to film

Centre visiting fellow Edward Bickham
(2010)

His experiences with the Extractive Industries Transparency Initiative. In the first of two "Points of View" Edward discusses why companies have created and subscribed to collective self governance or "partnered governance". Click here to see the film. In the second Edward discusses some of the challenges facing companies and society in relying on these voluntary initiatives. Click here to see the film. For background notes on EITI and similar initiatives click here.

Prof. Kirk O. Hanson - Executive Director of the Markkula Center for Applied Ethics at Santa Clara University, USA, and University Professor of Organizations and Society
(2010)

The ethics of business, and where and why it can go wrong, and what the role of business schools should be in teaching ethics to the next generation of business leaders. (link to film)

David Pitt-Watson - Chairman, Hermes Equity Ownership Services and co-author of "The New Capitalist"
(2007)

link to film

David Henderson - former Chief Economist OECD, author of "Misguided Virtue" and Visiting Professor at Westminster Business School
(2007)

link to film

John Elkington - Visiting professor at The Doughty Centre and Founder of Sustainability and Volans
(2008)

link to film

Frank Brown - Dean of INSEAD (2008)

link to film

Jane Nelson - Director of the CSR initiative at the Kennedy School of Governance, Harvard
(2008)

link to film

Nigel Roome - Professor of Global Corporate Responsibility and Governance at Tias Nimbas Business School, The Netherlands; Daniel Janssen Chair in Corporate Social Responsibility at Solvay Business School, Free University of Brussels, Belgium and chairman of the Academic Advisory Board of the European Academy for Business in Society
(2008)

link to film

John Swannick - Lloyds Banking Group and chair of the EABIS Business Advisory Board and co-leader of the European CSR Alliance Laboratory
(2008)

link to film

Brad Googins - Director of the Center for Corporate Citizenship at Boston College, USA
(2008)

link to film

Richard Howitt
(2008)

Richard Howitt is the member of the European Parliament for the East of England where Cranfield is located. Richard is rapporteur for the European Parliament on Corporate Responsibility

link to film


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