Cranfield School of Management

The Doughty Centre 50 Lessons on Corporate Responsibility and Sustainability

The Doughty Centre has teamed up with the entrepreneurial business 50 Lessons to produce the Doughty Centre 50 Lessons on Corporate Responsibility and Sustainability. 50 Lessons is a valuable resource of short films documenting the experiences and lessons of business and thought leaders.

Sharing experiences and insight into corporate responsibility, this series is an essential resource that will inspire and empower today’s manager and offer insight and support in the development of a successful business sustainability strategy. These are personal stories and experiences, such as the CEO whose career was changed by a plane journey with Mother Theresa. 50 Lessons captures these leaders’ most important learning experiences, shares their real-world business acumen, and discovers the guiding principles behind their most important business decisions and career progression.

Interviews with business leaders from the following companies have been filmed:

• Innocent Drinks
• The Body Shop
• Cookson Group
• Financial Times
• Lloyds TSB
• Merrill Lynch
• Unipart

www.50lessons.com
To access the films, please contact us.

Sample films to view:

Truett Tate, Group Executive Director, Wholesale and International Banking, Lloyds Banking Group: "The connection between personal and moral integrity."

Jamie Mitchell, then Managing Director, innocent drinks: "Listening to your consumers when making business decisions."

Contributors

• Bob Wigley, then Chairman, EMEA Merrill Lynch and member of our advisory council
• Truett Tate, Group Executive Director, Wholesale and International Banking, Lloyds Banking Group
• Jamie Mitchell, then Managing Director, innocent drinks
• Mark Goyder, Founder Director, Tomorrow’s Company
• Nigel Doughty, Chairman, Doughty Hanson & Co and member of our advisory council
• John Neill, Group Chief Executive, Unipart and member of our advisory council 
• Adrian Hodges, then Managing Director, International Leaders’ Forum
• Sir David Bell, then Director for People, Pearson and Chairman, Financial Times
• Professor Andrew Kakabadse, Cranfield University and Centre professor 
• Andy Wood, Managing Director, Adnams plc
• Stephen Howard, CEO, Business in the Community
• Philippa Foster-Back, Director, Institute of Business Ethics
• Peter Lacy, Head of Sustainability and Climate Change Practice – Europe, Africa and Latin America, Accenture and member of our advisory council 
• Sophia Tickell, then Chair, Sustainability and member of our advisory council 
• Alex Smith, Alara
• Robert Nuttall, Clown Fish
• Professor David Grayson, The Doughty Centre for Corporate Responsibility, Cranfield University