Breakdown of experiences by communication channel on day of Leaders Debate (15 April 2010)

Cranfield School of Management

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UK Election 2010

Day of Leaders Debate - Thursday 15th April 2010
Share of real-time Experiences

On the day of the first Leaders Debate we received 1,920 texts from our participants. Not everyone texted because not everyone had a relevant experience but some participants had a number of relevant experiences so will have texted on a number of occasions on this one day.

Whilst the majority (32%) of experiences were for the Leaders Debate, TV News and Radio News were prominent touchpoints for politicians and the biggest paid-for channels were Posters and Leaflets.

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