Cranfield School of Management

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• MESH Election Experience Monitor 2010
  • Breakdown of experiences by communication channel on day of Leaders Debate (15 April 2010)
  • Breakdown of persuasiveness of each communication channel on day of Leaders Debate (15 April 2010)
  • Breakdown of persuasiveness of each political party during Leaders Debate (15 April 2010)
  • Innovative research approach
  • Floating voters are slightly more likely to vote Liberal Democrats (13-19 April)
  • Liberal Democrats persuade floating voters through range of channels (13-19 April)
  • Floating voters comment on TV news coverage of Liberal Democrats the most (13-19 April)
  • Floating voters comment on Conservative Poster Ads the most (13-19 April)
  • Floating voters comment on TV news coverage of Labour the most (13-19 April)
  • Breakdown of experiences by communication channel on day of Leaders' Debate (22 April 2010)
  • Breakdown of persuasiveness of each communication channel on day of Leaders' Debates (15 & 22 April 2010)
  • Breakdown of persuasiveness of each political party during Leaders' Debate (15 & 22 April 2010)
  • Breakdown of experiences by communication channel on day of Final Leaders' Debate (29 April 2010)
  • Breakdown of net persuasiveness by communication channel on day of each Leaders' Debate (15 v 22 v 29 April 2010)
  • Breakdown of net persuasiveness of each political party during each Leaders' Debate (15 v 22 v 29 April 2010)
• Breakdown of experiences by communication channel on day of Leaders Debate (15 April 2010)