Floating voters are slightly more likely to vote Liberal Democrats (13-19 April)
Between the 13th and 19th April we have seen our floating voters have more experiences with the Liberal Democrats (34%) than any other political party
We have also captured the persuasive impact of each of these experiences by asking what effect each experience has had on our floating voters’ likelihood to vote for that party. When netting the levels of persuasiveness it is apparent that the Liberal Democrat experiences are by far the most persuasive (net +40% persuasiveness), whereas the Labour Party and the Conservative Party experiences are actually putting people off voting for them (net -17% and net -8% persuasiveness respectively).
It is only by looking at the individual Party experiences that we start to get an understanding of what might be catalyzing the Liberal Democrats persuasiveness and what may be causing people to be put off voting for the Conservative and Labour Parties.