Liberal Democrats persuade floating voters through range of channels (13-19 April)

Cranfield School of Management

Visit Cranfield School of Management's main website
 
UK Election 2010

Liberal Democrats persuade floating voters through range of channels (13-19 April)

The recent Leaders Debate has revealed a marked difference in the levels of persuasiveness generated by each party. We see the Liberal Democrats steal the show in generating 71% net persuasiveness; we see the Conservative Party break even (0%) and the Labour Party actually putting people off voting Labour through this channel (-16%).

In fact, the Liberal Democrats are persuading our floating voters through a range of channels as we see TV News (+30%), Conversation (+41%), Leaflets (+39%) and Party Election Broadcasts (+40%) all doing a great job at persuading people towards voting Liberal Democrats.

Programmes and Executive
Development


home about mba msc doctorates executive development research information contact us