Floating voters comment on TV news coverage of Liberal Democrats the most (13-19 April)

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UK Election 2010

Floating voters comment on TV news coverage of Liberal Democrats the most (13-19 April)

The profile of experiences people have had with the Liberal Democratic Party shows the relative importance of these channels with TV News taking the largest share of experiences (27%) followed closely by the Leaders Debate (21%) for the Lib Dem's.

The relative success of the Leaders Debate has caused a halo effect amongst our floating voters. In fact, since the debate, Conversation has picked up for the Liberal Democrats with many of these conversations relating directly to Nick Clegg’s performance.

“We were talking about Nick Clegg's performance in the Leaders Debate and both agreed it had been outstanding.”
Liberal Democrats, Conversation, Face to face Conversation, I started the Conversation, Very Positive, Much more likely to vote


And because of his performance people are now discussing Nick Clegg’s credibility as a potential leader, when before they may have been doubtful.

“We were both very impressed - and surprised - with how well he handled himself and he came across like a potential leader of the country.”
Liberal Democrats, Conversation, Face to face Conversation, Someone spoke to me, Fairly Positive, Slightly more likely to vote


We see his performance impact on the mindset of our voters, as conversations about the debate are working hard to encourage people to re-think about their own voting intentions.

“Discussion centred on TV debate and the fact that Lib Dem’s had won it according to polls one of our number had heard - everyone felt that Clegg was a man of substance and that the Lib Dem’s might just beat Labour, made me think seriously about my previous plan to vote tactically instead of for the party I think can offer most”
Liberal Democrats, Conversation, Face to face Conversation, I started the conversation, Very Positive, Slightly more likely to vote

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