Breakdown of persuasiveness of each communication channel on day of Leaders' Debates (15 & 22 April 2010)
When we compare the persuasiveness of channels from the last Leaders’ Debate (15th April) with the most recent Leaders’ Debate (22nd April) we also see the Debate decrease in its level of persuasiveness. Although it is still a positively persuasive channel (net +10% persuasiveness), it is in fact Party Election Broadcasts that are the most persuasive (net +19% persuasiveness).