Breakdown of persuasiveness of each political party during Leaders' Debate (15 & 22 April 2010)
Indeed, when looking at the persuasive impact of each political party through the Leaders’ Debate alone, we see that the Parties are much more comparable with regard to their persuasiveness through this channel. Last week on the day of the Leaders debate, we saw the Liberal Democrats generate +63% net persuasiveness through the Leaders debate. However, during the most recent Leaders’ Debate we see this net level of persuasiveness cut to +19%. In addition, Labour have been positively persuasive during the recent Leaders’ debate, despite being negatively persuasive last time.