Knowledge Interchange

Cranfield School of Management

Cranfield
KNOWLEDGE
INTERCHANGE

Welcome to the KI

Cranfield Knowledge Interchange (KI) Online provides an easy route to relevant and respected management information drawing upon the knowledge of our faculty and giving subscribers access to a unique blend of external resources. Developed by the Centre for Customised Executive Development, this unique service enables managers to use these resources for personal development and business use, subject to the Terms and Conditions.

Latest Videos:

Political Marketing Matters: 2015 General Election
Professor Paul Baines looks at the political marketing surrounding the 2015 General Election.

Competitive Intelligence
Professor Patrick Reinmoeller looks at competitive intelligence and why stigmatised practices persist.

Global Economic Update: November 2014
Professor Joe Nellis gives his latest update on the global economy and also reviews the economic outlook for the eurozone and the United Kingdom.

The Outbreak of the First World War - Lessons for Leaders Today
2014 marked the centenary of the outbreak of the First World War. In this interview, Jon Chapman looks at the leadership responsible for initiating these world changing events and the lessons that can be learnt. An accompanying paper is available to download.

From Selling to Co-Creating
Drs RĂ©gis Lemmens and Javier Marcos talk about their latest book (with Professor Bill Donaldson) that helps companies to transform their sales organisations, allowing them to stay current with the technological and consumer trends and sustain their competitive edge. It is a visual business book full of diagrams, illustrations and models, which will be picked up time after time by sales managers in the field and sales directors in the board room as well as students in sales management.


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