Cranfield School of Management

 

Member Endorsements
 

 
  Richard Vincent
  OEM Business Operations Manager
  Hewlett Packard Storage Platforms

  Member Since 2004

 
"Research Clubs provide an opportunity to stimulate thinking and idea-generation.  For my organisation, membership acts as a pass to education and networking.
 
It helps us to keep up with industry trends as well as giving us exposure to best practice.  We also have priority access to papers which can be put to immediate use.
 
Within my work, I have utilised the materials and drawn on much of the thinking we are exposed to as members - for example, in order to guide and benchmark my key account management plans."
   

 
  Ralph Baillie
  Global Account Manager
  Intervet Schering-Plough Animal Health

  Member Since 2007
 

 
'With club membership, we have the opportunity to share experiences with other practitioners who work within a similar role.
  
We are kept up to date on new practices and thinking around our subject area and the club experiences often stimulate worthwhile debate within our organisation.  We are also given the opportunity to participate in workshops which aim to develop tools and techniques to better manage key accounts - both internally and externally.
  
The subject matter of 'value propositions' at a meeting helped us to develop a better and more relevant proposition for one of our key accounts.  Tools first encountered through the club have also been utilised with our organisation to highlight various issues.  We consider membership to be great value for money - a good link between the theory and practice!"
 


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