Cranfield School of Management

 

Video Interviews

Anglo American Case Study

Simon Rutter explains how Anglo American has got into social media from a Business to Business perspective and how they are looking to embed the concept of a social business within its culture.

Connecting with social media

Dominic Dinardo, SVP Global Sales Engineering, describes the concept of a social enterprise. Linking employee social networks and customer and product social networks together can result in new, productive and transparent ways of working.

Releasing the power of social media

Cameron Gunn gives a summary of the research Radley Yeldar have conducted with the FTSE 100 and how they were using social media across five key social media channels for their corporate communications.

Emerging trends in value co-creation and negotiation

Professor Neil Rackham talks about the emerging trends in value selling and what this means for sales over the next 5-10 years. He goes on to describe the attributes of those salespeople who will be successful in the future.

The future for value selling

Professor Neil Rackham summarises his presentation on value creation in sales and how redesigning the boundaries between organisations is what delivers the value.

High performance coaching to change performance

Chris Shambrook, Performance Director at K2 reflects on the similarity of mindset required for both competitive sport and the sales environment and how high performance sports coaching can be used to develop excellence in sales.

Lessons from negotiating with retailers

Martin Brewis, Sales Director at Allied Milling & Baking Group shares his experience of negotiations between FMCG businesses and retailers.

Delivering your customer strategy: The role of engagement and communication

Kami Lamakan, Principle at The Loop highlights the importance of considering internal communication when developing change strategies which will add value to the customer. Simplification and customisation of messages are also a key part of driving change through an organisation.

Managing customers globally

Professor Kaj Storbacka of Vectia Ltd and Hanken School of Economics talks about how successful global growth focuses on customers and the standardization and integration of processes according to market segments

Developing KAM and Managing Complex Global Customers at IBM

John MacDonald-Gaunt, Executive Partner at IBM Global Business Services talks about the challenges involved in implementing a global strategy and what helps global accounts to be successfully managed

Trading with China

Dr Kegang Wu, Chief China Advisor at British Chambers of Commerce talks about the challenges of and opportunities for trading with China today

Insights into how organisations develop and adopt powerful pricing capabilities

Jan Thiele of McKinsey & Co speaks to Mark Davies from Cranfield School of Management

Insights and practices of KAM within Siemens

Dr Hajo Rapp of Siemens speaks to Mark Davies from Cranfield School of Management

Dun & Bradstreet's key account management journey

Nicky Keyworth of Dun & Bradstreet speaks to Mark Davies from Cranfield School of Management

Nurturing talent in order to optimise customer management

Simon Rodaway of Dun & Bradstreet speaks to Mark Davies from Cranfield School of Management

Why Allied Bakeries chose to integrate their supply chain into the customer offer

Paul Longley of Allied Bakeries speaks to Mark Davies from Cranfield School of Management

Why do so many large companies fail when they try to outsource service work?

Professor Thomas Choi of Arizona State Universtiy speak to Mark Davies from Cranfield School of Management

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