Cranfield School of Management

Cranfield School of Management

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Who will you study with?
- Teaching faculty
- Video room

course introduction
	Full-time Masters in Strategic Marketing by Course Director Dr. Paul Baines
	why Cranfield? by Professor Frank Horwitz Director of Cranfield School of Management

student and alumni interviews
	my Cranfield experience Christian Thol Full-time student 2011-2012
	my Cranfield experience Kanupriya Khaitan Full-time student 2011-2012
	why Cranfield? Full-time students 2010-2011
	support for your thesis Simtan Bacha Full-time students 2010-2011
	marketing consultancy project Ahmad Badr Full-time student 2010-2011
	favourite modules Everett Suo Full-time student 2010-2011
	course highlights Full-time students 2010-2011
	study environment Full-time students 2010-2011
	why Cranfield MSc in Stragetic Marketing? Full-time students 2010-2011
	student interview Thomas Alemayehu Full-time student 2010-2011
	student interview Anna Potter Full-time student 2010-2011
	graduation day Hitcham Zaeaket Full-time student 2009-2010
	your career Hitcham Zaeaket Full-time student 2009-2010
	alumni interview Erdem Sozvar and Blessing Agina Full-time students 2009-2010
	alumnus interview Rahul Chawdhry Full-time student 2009/10
	the Cranfield experience by Michael Lynch Full-time student 2003-2004
	alumnus interview Liang Dong Full-time student 2009-2010
	alumna interview Hester Stuart-Menteth Full-time student 2003-2004

course experiences
	the benefit of student projects by Gráinne Newborough Client Director, BRAND sense agency
	orientation week evening event - IoD, Pall Mall by Dr Paul Baines
	personal development course training day by Dr Javier Marcos

subject masterclasses
	sustainable supply chain management by Mike Bernon
	understanding best practice in key account management by Professor Lynette Ryals
	building successful brands by Professor Simon Knox
	creating the agile supply chain by Emeritus Professor Martin Christopher
	market segmentation: a fundamental concept of marketing by Emeritus Professor Malcolm McDonald
	developing business through relationship selling by Dr Javier Marcos

hot topics from the KI Online
	performance goals in business and sport by Dr Veronica Burke
	debt: fast or slow payback? by Professor Joe Nellis
	coalitions: has their time come? by Catherine Berrey
	manager: superhero or pilot? by Stephen Carver
	why can't companies sell more? by Professors Lynette Ryals and Richard Wilding
	crisis at Toyota by Stephen Carver
	leadership in organisations by Professor Andrew Kakabadse
	carrying staff with you in the recession by Professor Sue Vinnicombe
	effective business strategies for a recession by Dr Richard Schoenberg

find out more
	introduction to our Careers Service
	Practice Advisory Board by Hester Stuart-Menteth Group Marketing Director, The Eton Collection
	The Cranfield Masters Tour
	Cranfield Masters events

student life
	Cranfield Lower School by Headteacher Miss Black
	location and surrounding areas

For more on management research and business insights visit our KI Online service

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