What kind of projects are we talking about?
At Cranfield we understand business. We will respect your business confidentiality, work with you to carefully select the right improvement project and match an appropriate student to deliver success for all parties.
A thesis project can address almost any meaningful business issue in Marketing and Sales. Previous examples have included:
- Customer Relationship Management (CRM) and Relationship Marketing (RM)
- Market Segmentation and Positioning
- Integrated Marketing Communications and Marketing Communications
- Brand and Brand Management (BMP)
- Sustainable Marketing, Ethics and Corporate Social Responsibility (CSR)
- Sales and Key Account Management (SKM)
- Demand Chain Management (DCM) and Logistics
- Multi-Channel Integration (MCI)
- Political and Social Marketing
- Marketing Measurement & Accountability
Your choices of projects are many and varied and projects have been undertaken in a very wide range of organisations both in terms of size and sector.
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