Cranfield School of Management

CENTRE FOR INNOVATIVE PRODUCTS AND SERVICES

Articles for Managers

  1. GOFFIN, K. and MITCHELL, R. "Learning to Avoid the Net Present Value Trap"
    Financial Times, FT Mastering Financial Management, May 26 2006, pp10-11
  2. GOFFIN, K. and MITCHELL, R. "Time for a Product 'Health Check'?"
    Business Leadership Review, April 2006
  3. GOFFIN, K. and MITCHELL, R. "The Customer Holds the Key to Great Products"
    Financial Times, FT Mastering Uncertainty, Friday March 24, 2006, pp10-11
  4. GOFFIN, K., MITCHELL, R. and SMART, P. "Everyday Innovation"
    Consulting Review (CapGemini), Spring 2006, p12
  5. GOFFIN, K. and MITCHELL, R. "Teaching New Product Development Using the 'Cranfield CityCar' Simulation"
    BizEd, Vol. V, No. 2, January/February 2006, pp42-45
  6. LEMKE, F. and GOFFIN, K. "Auswahlenentscheidungen objectiv treffen"
    Wissensmanagement (Germany), Helf 7/2005 Oktober, pp10-12
  7. GOFFIN, K. and MITCHELL, R. "The Risks of Innovation"
    Financial Times, FT Mastering Risk Series Part 4; Friday September 30 2005, pp6-8
  8. GOFFIN, K. and MITCHELL, R. "Is Europe Losing its Innovative Edge"
    European Business Forum, Issue 22, Autumn 2005, pp17-18
  9. GOFFIN, K., NORTHCOTT, M. and MITCHELL, R. "New Product Strategy: Prevent Feature Fatigue!"
    CriticalEye, September - November 2005, pp66-69
  10. LEMKE, F. and GOFFIN, K. "Den versteckten Kundenw?nschen auf der Spur"
    salesBusiness (Germany), April 2005, pp38-41
  11. SZWEJCZEWSKI, M. and GOFFIN, K., "Innovation - Lessons from the UK's Best Factories"
    DTI Fit for the Future, July 2002, pp10-12
  12. GOFFIN, K. and SZWEJCZEWSKI, M. "The Role of Process Innovation in Manufacturing"
    DTI Celebration of Innovation 2001 (CD-ROM), Department of Trade and Industry Future and Innovation Unit, June 2001

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