Centre for Strategic Marketing and Sales,
Cranfield School of Management
B. Pharm. Hons (Malta)
Before coming to Cranfield, Emanuel co-owned a successful research, management consulting and training firm in Malta, which he had set up in 2002. Emanuel’s role involved the heading of the research and management consulting businesses in the firm, working on various research projects for public and private customers. Prior to this role, Emanuel worked with various management consulting firms in Malta including two of the bigger international names.
Understanding customer experience and value-in-use creation processes for customers of business-to-business insight services.
Practitioners and academics alike recognise that we need new ways to understand customer perceptions of value, which take into account the customer’s active role in value co-creation and the processual and changing nature of customer experience and perceived value-in-use. Emanuel is researching customer experience and how customers construe value-in-use during and following the provision of insight services by suppliers such as market research companies, consulting firms, advisors, trainers and coaches.
Knowledge and insight services; Private and Public sectors.
Quantitative techniques along with qualitative methods.
Service-Dominant Logic (Vargo & Lusch, 2004; 2008); customer Experience (Grewal et al. 2009; Payne et al. 2008; Verhoef et al, 2009); sense-making (Weick, 1995); organisational Learning.
Why I Chose Cranfield
Cranfield has an outstanding reputation virtually across the globe. The School of Management is renowned for its structured research programmes and high levels of innovation in research work, making the institution respected across the academic world. Cranfield’s business connections also expose research students to a wide range of career opportunities – be they academic or practitioner roles. I chose Cranfield because it stands out in what it offers compared to competing academic institutions.