BSc MBA MSc
Centre for Strategic Marketing and Sales,
Cranfield School of Management
BSc in Mechanical Engineering (KNTU, Iran) MBA (Sharif University, Iran) MSc in Strategic Marketing (Cranfield).
After completion of BSc degree, Kamran worked in oil, gas and petrochemical industry of Iran at Namvaran Consulting Engineers and Bakhtar Petrochemical Company. He has played different roles in the industry for 6 years such as engineer, contract management specialist, project risk management leader and management consultant.
The role of Consumer Resources Calibration and Utilisation in Consumption Experience.
He is interested in Consumer Resources (CR) such as knowledge, skills and emotional abilities and the effect of CR on consumption experience. In his PhD research, he looks at the effect of CR calibration (i.e. the difference between consumers’ perception of their resources (confidence) and actual CR) on consumption experience.
Business to Consumer.
Consumer Behaviour Theories, in particular: Knowledge calibration, Emotional calibration and cognitive calibration theories as well as consumption experience studies.
Why I Chose Cranfield
Two main facts influences my interest in doing my PhD in Cranfield:
1. The approach of the school toward knowledge as a mechanism for improving practice of management.
2. The structure of the PhD program which helps me to build everything needed for in the process including knowledge, skills and capabilities.
Alinaghian, L.S. Aghdasi, M. and Razmdoost, K. (2009), “Developing a Refined Model for Purchasing and Supply System Transformation: Benefiting from Organizational Change Theories in Purchasing Development Models”, 14th International Manufacturing Symposium, University of Cambridge.
Ekhlasi, A. and Razmdoost, K. (2006), “Crisis Management Information Infrastructure”, Ravesh Industrial Engineering Journal, Vol. 15, No. 99 (in Persian).