Philip Drew
Centre for Strategic Marketing and Sales,
Cranfield School of Management
Qualifications
BA Geography (Newcastle)
MBA with Distinction (Warwick Business School)
Fellow of the Institute of Chartered Accountants in England and Wales
Background
Almost 30 years at PwC working initially in audit but latterly in business development.
Research Topic
The Factors Affecting the Auditor Selection Decision of FTSE 350 Companies.
Research Issue
Audit is an important and high profile activity and the market subject to wide public interest, yet what is important to companies when selecting their auditors is not widely researched or understood.
Sector
Professional Services.
Research Methods
Qualitative semi structured interviews with decision makers.
Theoretical Perspective
Interpretist.
Why I Chose Cranfield
Experience, enthusiasm and interest of the professional staff.