Yiarayong Klangboonkrong
Strategic Management,
Cranfield School of Management
Qualifications
BS (General Science) from Kasetsart University, Thailand
MBA (Management of Technology) from Asian Institute of Technology, Thailand
Background
Yiarayong used to work for two years as a client consulting analyst in a market research function. She specialised in pre-launch consumer insights, consumer adoption simulation and sales forecasting for consumer packaged goods.
Research Issue.
Yiarayong’s main interests include learning, technological capabilities, and innovation system.
Sector
Primarily private sector
Research Methods.
Undecided.
Why I Chose Cranfield
Cranfield is renowned for the academic rigour as well as the practicality. On a pragmatic level, Cranfield’s reputation helps in starting an academic career. On a personal level, the School provides a student with a toolbox to independently engage in demanding and complex research issues.
Theoretical Perspective
Theory of the growth of the firm; resource-based view of a firm; institutional theory