Dr. Philipp Klaus
Visiting Fellow
PhD MBA MRes
Expertise
- Customer Experience Management
- Marketing Strategy
- Profitability Maximization
- Consumer Behaviour
Phil is Professor of Customer Experience and Marketing Strategy at ESCEM School of Business and Management, France, Visiting Fellow with Cranfield’s Centre for Strategic Marketing and Sales and holds visiting professorships at LUMSA University in Rome, Italy and the University of Valencia in Spain. His areas of expertise include customer experience strategy and management, customer experience quality, marketing strategy, the influence of marketing activities and customer experience on consumer behaviour and the financial performance of companies. Phil is a frequent keynote speaker at public and in-company seminars and conferences around the world. He is an experienced senior marketing manager and management consultant with an active, international portfolio of Blue Chip clients from the financial services, retail, luxury goods and the energy sectors, for whom he advises on customer experience strategy, profit enhancement, customer behaviour, best practice and business development.