BGP Club Day - June 11
The new world: navigating your way through social media and search engine optimisation to build profitable business
Agenda
· Welcome
David Molian, BGP Programme Director & Mark Kelly, BGP Programme Leader
· The Digital Landscape: overview of how digital/social media have impacted on business and view on future developments
Tazeeb Rajwani, Lecturer in Strategic Management at Cranfield School of Management
· Search Engine Optimisation For Owner Managers: different types of SEO and how the different approaches impact on costs and timescales
Calum MacLeod- SEO Consultant, PoLR Ltd
· Build content and links: drive your rankings and conversions through web question & answers techniques
Tim O’Shea - Founder/co-founder, Mindcom/Blurtit.com & PureContent
· Social Media Marketing for B2B businesses: B2B Marketing using social media
Nick Pauley - Founder, Pauley Design
· Social Media Marketing for B2C businesses: B2C Marketing using social media
Phil Robinso - Founder, ClickThrough Marketing Ltd