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By Bettany Centre for Entrepreneurship | 24/05/2013
Cranfield School of Management is urging the UK’s business leaders and entrepreneurs to become more strategic in their leadership style, to promote greater commercial success. This comes as the National Business Awards announces a partnership with Cranfield and the deadline for entry into the 2013 campaign is extended to 31 May.
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By Bettany Centre for Entrepreneurship | 29/04/2013
The lead article by Professor Andrew Burke and Dr Stephanie Hussels indicates that competition is actually good for business survival as it forces you to work harder and smarter to meet the needs of your customers. Other topics include the new marketing agenda by Dr Stan Maklan and a new way of working by Professor Clare Kelliher.
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By the Bettany Centre for Entrepreneurship | 28/03/2013
MBA students from Cranfield School of Management achieve second place at the Venture Capital Investment Compeitition (VCIC) in London on 8 March 2013.
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By Bettany Centre for Entrepreneurship | 08/03/2013
A study on start-up survival by Professor Andrew Burke and Dr Stephanie Hussels, published in the March issue of the Harvard Business Review, reveals that firms launched in a crowded market space have a higher three-year survival rate than those born into less competitive markets. The research is based on data covering nearly two million UK business start-ups.
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