Cranfield School of Management

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Innovation and Operations Management

Every organisation needs to develop innovative products, services and business models. As crucial (and often overlooked), is the need to develop innovative ways to deliver such products and services. To meet these challenges, the integration of innovation management with operations strategy is fundamental. Therefore at Cranfield, our research on innovation is intricately linked to research on operations management, including the well-known Best Factory Awards and our work on managing service operations.

Whether you work in the service, manufacturing, private or public sector, Cranfield’s research will help your organisation find practical ways in which to develop and deliver innovative products and services.

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  • Innovation in Justice

    By David Baxter | 01/02/2012

    Cranfield School of Management has published the findings of an extensive research study examining innovation across a number of areas within the Justice sector. The report identifies key factors that promote and support innovation and the challenges faced by organisations attempting to introduce innovation into traditionally risk-averse environments.

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  • Global Car Industry: What Next?

    By Mike Sweeney | 17/10/2011

    The global car industry is changing and evolving. What are the key trends and implications? Mike Sweeney discusses the nature of changes in the British car industry, how the industry impacts on the UK economy and makes an assessment of the global car industry’s future, with the emergence of competition and change which crosses national boundaries

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  • Identifying Hidden Needs: Creating Breakthrough Products

    By Keith Goffin, Fred Lemke and Ursula Koners | 08/10/2010

    Many new products fail –and often this can be put down to poor understanding of customers’ needs. A radical approach is needed to identifying customers’ real needs, using innovative, but well-proven methods. A tailored collection of market research techniques can probe far deeper than traditional market research. This new approach is called hidden needs analysis (HNA) and the techniques uncover hidden needs that customers cannot articulate and probably have not even recognised themselves.

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