Hugh Wilson MA (Oxon) DipCompSci (Cantab) PhD

Professor of Strategic Marketing and Director of the Customer Management Forum

Marketing

Hugh Wilson is Professor of Strategic Marketing and Director of the Customer Management Forum at Cranfield School of Management, and an influential author, speaker and consultant in marketing and IT. Hugh is listed in the Chartered Institute of Marketing's global 'Guru Gallery' of 'the 50 leading marketing thinkers alive today' (www.shapetheagenda.com), Hugh has a mathematics degree from Oxford University, a postgraduate computer science degree from Cambridge University and a prize-winning PhD in marketing planning from Cranfield. He has extensive industrial experience, including thirteen years in the IT industry working for IBM, Logica, Artificial Intelligence Ltd and NCR in marketing, consulting and business development. He now spends much of his time working with companies such as IBM, Lloyds TSB, BT, Taylor Woodrow and Skandia on marketing planning, e-commerce, CRM and multi-channel marketing, as well as teaching on these topics in Cranfield. His books and management reports include the bestselling 'e-marketing' (1999), 'Profiting from eCRM' (2001), and 'Marketing Strategy in the digital age' (2001), all published by FT Prentice Hall. 'The New Marketing' (with Malcolm McDonald), was published in 2002.  He was recently honoured by the DTI as one of the "Internet Decade" list of the hundred individuals who have had most influence over the development of e-commerce, according to an NOP poll. He writes regularly for academic and practitioner journals.  His latest book 'The Multichannel Challenge' (with Rod Street and Lindsay Bruce) was published in March 2008

Course director for:

• Strategic Marketing Plans
• Segmentation and Marketing Planning NEW!

E-mail: hugh.wilson@cranfield.ac.uk

Books by Hugh Wilson

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