MSc Strategic Marketing Team Wins "Best Practitioner Award for Debate"
By: Dr Emma MacdonaldPublished on: 24/01/2012
Msc Strategic Marketing team wins "Best Practitioner Award for Debate" by arguing that: "brand managers should be concerned when consumers make spoofs of their advertising". The winning team of students - Peter Alber, Dino Anders, Manish Bhan, Xinbo Meredith Ma and Samantha-Josephine Onyeka - were participating in a series of debates in their integrated Marketing Communications module led by Dr Emma Macdonald. The award was given by guest judge, Claire Spencer, CEO of i-to-i Research who also presented findings from a recent study she co-authored with the Institute of Advertising Practitioners. (18th January 2012)
