Customers Behaving BadlyBy: Tamira KingPublished on: 02/04/2012
Description: Dr Tamira King discusses the problem of 'deshopping' where customers purchase goods, use them and then return them back to the retailer for a refund. It has previously been called 'returns borrowing'.
Faculty Biographies: Tamira King
You may also be interested in a related article by Dr Tamira King on Retail Customer Experience which appears in the March 2012 issue of ADMAP.Download article