Better Customer Insight in Real Time
By: Emma Macdonald and Hugh WilsonPublished on: 04/09/2012
Dr Emma Macdonald and Professor Hugh Wilson have been working with a number of leading companies over the past two years on a new research tool ‘real-time experience tracking’ (RET) that helps companies to better understand the needs of their customers. The research has been published in the September 2012 issue of the Harvard Business Review.
Faculty Biographies: Emma Macdonald Hugh Wilson