Dr. Sue Holt
BA MBA PhD
- Global and key account management
- Customer relationship marketing
- Business-to-business marketing
Sue Holt is involved in lecturing, research and consultancy in a number of key areas of marketing. Her main interests lie in the fields of global and key account management, customer relationship marketing and business-to-business marketing and she has worked with many different organisations in these areas. Prior to working with Cranfield, Sue persued a wide ranging management career in both the public and private sectors, including working for the Prime Minister at 10 Downing Street and for the Speaker in the House of Commons. This was followed by a number of years in marketing management gaining practical expertise in marketing research, strategic and marketing planning and business-to-business marketing. As Marketing Director for a major printing company, she was instrumental in developing strategic marketing planning within the organisation and introduced Key Account Management as an approach to successfully managing major customers.
Having gained a distinction for her MBA, Sue then completed a PhD in Global Account Management under the supervision of Professor Malcolm McDonald at Cranfield. Sue has also published academic and practitioner articles on key account management and creating customer value.
Sue lectures on, programme directs and does consultancy for many of our customised client programmes. Recently these have included EMCOR, Dr Reddys, Merck, Unicredit, Rolls-Royce, AVIC, Tchibo, Fujifilm Medical Systems, and The Economist.