Sally Potter

Cranfield School of Management

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Sally Potter

Visiting Fellow, The Praxis Centre

BA (Hons) MSc MA MBACP (Accred)

Sally Potter


  • Practical applications of psychology in the business world
  • Facilitating lasting transformation in clients through individual coaching and personal development groups
  • Teaching, applying and enabling clients to use the Centaur Model of Managerial and Leadership Development

Related Programmes

  • Increasing Personal Power
  • Women’s Leadership Programme (Ernst and Young)

I am a Visiting Fellow at The Praxis Centre, Cranfield University School of Management where I have contributed to flagship programmes for top executives for over 15 years. My specialty is using depth psychology in practical ways, enabling clients to increase their potential and achieve lasting transformation. As part of my work with Cranfield, I am closely involved in on-going collaboration with top companies who are purposefully developing and retaining high calibre female talent.

As a leadership development consultant and executive coach, I have twenty years professional experience, facilitating, leading and designing successful interventions that focus clients on business imperatives and enhance individual / team performance. My international work includes leadership development in Malta, Spain, Cyprus, the Middle East and the United States, as well as coaching corporate clients from all over the world.

I'm a certified coach and trainer in the Centaur model, which enables business leaders to apply psychology practically at work. My expertise as an accredited psychotherapist helps individuals and teams to safely explore organisational systems and relationship dynamics. Trained in Positive Psychology as well as fitness and wellbeing, I bring a range of perspectives to processes of change and development.

My passion is learning: many of my interests, like developmental psychology, mindfulness, and brain science link in to my working life.

+44 (0)1234 754553

Management Themes

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