Sri Srikanthan MBA ACMA

Cranfield School of Management

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Sri Srikanthan MBA ACMA

Senior Lecturer in Finance and Accounting: Director, Marketing Accounting Research Centre

Finance & Accounting

Sri Srikanthan

Sri is a Senior Lecturer in Accounting and Finance, and Director of the Marketing Accounting Research Centre (MARC). He was Director of the Executive MBA (part-time) Programme from 2000 - 2005. He is a management accountant with many years experience in industry, prior to obtaining an MBA from Cranfield in 1984. Sri has wide industrial experience with manufacturing and service companies. He is currently consultant to a wide range of companies, and has worked with leading organisations and conducted workshops in the UK, Australia, Singapore, Hong Kong, and Africa. He is co-author of a book entitled "Management Accounting for Financial Decisions". He has also published a number of articles and reports on Brand Accounting, Segment Profitability Analysis and Life Cycle Evaluation, based on his interest in the management information needs of Strategic Decision Makers, particularly from the marketing area and in Corporate Finance. He was a non Executive Director of Air Partner plc from 2002-2008.

E-mail: s.srikanthan@cranfield.ac.uk

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