Senior Research Fellow
Iain joined Cranfield from a major consultancy where he specialised in business strategy and development. He has a PhD in Strategy and Marketing from Nottingham University, where he maintains a role as a Visiting Research Fellow.
Prior to consulting Iain enjoyed a period as a civil servant as a Legal Policy Advisor in the Banking Sector and working in sales and marketing in the fair trade industry.
He has research interests as the principal researcher for the Key Account Management Best Practice Research Club and as a member of the Cranfield University Corporate Responsibility Network. He has published in leading academic journals including Industrial Marketing Management, Journal of Business Ethics, Journal of Marketing Management and the European Journal of Marketing. He is also the Marketing Trainer for the Institute of Mechancial Engineers and a Member of the Academy of Marketing Business-to-Business Special Interest Group and Academy of Management: Social Issues in Management Group.
He specialises in coaching Business-to-Business Marketing - particularly Account Management and Sales Performance - and Marketing Ethics - focused on Social Entrepreneurship and Ethical Brand Management.
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