Cranfield School of Management

Ken obtained his PhD from the University of Warwick in Marketing and Strategic Management after spending 20 years working in sales and marketing for a range of organisations, including Yamaha and Thorn/EMI. Ken has worked with a number of organisations on sales and marketing strategy including, Sheering Plough, GKN and Wabco. He has lectured at LSE, King's College London, and St Andrews University. Ken is a Senior Lecturer at the University of East Anglia and an Associate Lecturer at Warwick Business School. His research interests include the exploration of the interface between sales and marketing and he has a number of publications in academic journals including the Journal of Personal Selling and Sales Management, European Journal of Marketing and Industrial Marketing Management. In 2008 Ken was awarded the Marvin Jolson award for the best contribution to selling and sales management practice by the Journal of Personal Selling and Sales Management. In 2010 he received the best paper in track award (Sales and Customer Relationship Marketing) from the American Marketing Association at their winter conference in New Orleans. His most recent project has been editing The Oxford Handbook on Strategic Sales and Sales Management with Professor David Cravens and Professor Nigel Piercy.