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Last Name M
Stan Maklan
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Dr Stan Maklan
Senior Lecturer in Strategic Marketing
MSc (Economics) MBA PhD
Expertise
Customer experience and relationship management
Marketing measurement and accountability
Developing marketing capabilities
Segmentation, insight and consumer (sustainable) behaviour
Related Programmes
Marketing Directors’ Programme (Programme Director)
Full-time MBA
Full-time MSc in Strategic Marketing
(CRM and Management Consulting Modules)
Biography
Publications
Biography
Publications
Books by Stan Maklan
+44 (0)1234 758022
s.maklan@cranfield.ac.uk
View Stan's LinkedIn Profile
View Stan's Blog
Management Themes
Market, Sales and Client Relationships
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