Welcome to the Lunchtime Research Seminars at Cranfield School of Management. The seminars provide an opportunity for you to hear Cranfield's latest research together with that of leading academics from around the world. They run from September through to June.
Wednesday 5 June, 13:00, CMRI Boardroom
Professor Anoop Madhok, Schulich School of Business, York University, Toronto
Competing on action: Business models and the competitiveness of emerging market enterprises
How do emerging market enterprises (EMEs) become competitive actors in a global environment still largely dominated by established firms from advanced economies? Debate on this question is fuelled by an apparent paradox: On the one hand EMEs are increasingly becoming global contenders. On the other, their underlying basis of competitive advantage is not so obvious at first glance. Traditional theoretical frameworks used in international business and strategic management research typically focus on industry, resource and institution-based explanations of firm competitiveness. These perspectives tend to emphasize what a firm has, such as competitive position or resource possession. Our paper introduces the perspective of international competition based on actions articulated by and executed through firms’ business models. The emphasis here shifts from what a firm has to what a firm does with what it has. We attribute the successful expansion of EMEs in recent years to their business models, which leverage their particular conditions and history and manifest themselves in greater agility. Implications for the shifting basis of competitive advantage are discussed.
The seminars take place in the Gallery of the Cranfield Management Research Institute (CMRI) and start at 13.00 and finish at 14.00 unless otherwise stated.
The seminars are open to all staff and students of Cranfield University as well as external visitors. If you are an external visitor and wish to attend, please contact Andrew Kirchner.